Types of Media
- Print
- Radio
- Music
- Internet
New media gives us:
- new ways of connecting and communicating with eachother
- New cultures
- Youtube Stars http://youtubestars.blogspot.com/
- New ways of information
- Collaborating
This interconnectivity is tagged, controlled and connected. Youtube is affecting old media. For example, a person uploading a video of themselves singing can lead to a record deal.
It can also cause a loss of community. People are trying to find them through networking online. Online it gives people network individualism.
Cultural Inversion
Express > Individualism
Value > Community
Express > Independence
Value > Relationships
Express > Commercialisation
Value > Authenticity
Collapse of Context: "As if everybody is watching where nobody is"
"Freedom without fear or anxiety"
Cultural Tension, Advertising on popular videos.
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