Mainstream films and studio pictures are often distributed via their own distribution companies and promoted via traditional campaigns which include posters and trailers and websites. Convergence means that the big studios often own TV companies too, so a film can be released for cinema, then DVD and then TV.
Independent and specialist producers rely more on film festivals and competitions and other means of promotions to get their films distributed. The internet is increasingly important for these film producers because they don’t have the budget or connections as the big studios.
You need to consider how the internet has changed film distribution for big mainstream studios as well as independents and specialised film producers and is this positive change? The Longtail Theory is about “less of more” how do the products reach audiences? “Wikinomics” is also relevant….think about what has happened to HMV. Digital media can be globally transported at the click of a mouse.
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